Blog – Objectiv

June 9, 2017 by Clifton Griffin

Using Redis to Speed Up Local Development With Laravel Valet

Are you working with a large site locally with Laravel Valet and it's crawling? There's a decent chance you're running into performance issues with your local database. WordPress Object Caching is a very quick way to speed up a site, local or production, by caching... Read More

May 17, 2017 by Clifton Griffin

WP Sent Mail 2.3.0 Released

We released WP Sent Mail 2.3.0 this morning, which adds a few new features we are excited about: Support for BuddyPress Support for CC and BCC addresses. A default from address. BuddyPress Support Adding email logging to BuddyPress was one of the larger undertakings.... Read More

May 11, 2017 by Clifton Griffin

Fix: Can’t Login After Converting to WordPress Multisite

Converting a single site to a WordPress multisite network can be a little hairy. (But it's a LOT easier with WP-CLI.) We recently battled a frustrating login issue after converting to multisite. We couldn't login after enabling multisite due to a login redirect. Clicking "Login" would just... Read More

May 4, 2017 by Clifton Griffin

Automating a WordPress Content Library with Zapier and Google Sheets

When it comes to SEO, most people know that external links are a major boost to SEO, but many people don’t realize internal links are also important . Internal links help Google find your content, as well as spread what SEOs call “link juice”. What... Read More

April 25, 2017 by Clifton Griffin

How To Trigger A MailChimp Automation With An Email Link

We recently relaunched WP Sent Mail , and as part of that we setup a post-purchase MailChimp Automation that reaches out to new users a few days after their purchase. As part of this, we included a simple Yes or No survey that asks the... Read More

March 27, 2017 by admin

How To Create A Subscribe to Download Widget in WordPress

It’s no secret: One of the best ways to increase e-mail subscriptions is to offer something valuable in exchange for a reader’s email address. Many websites use this strategy to great success with thing like case studies, e-books, sample chapters, and other downloads. Fortunately it’s... Read More

March 20, 2017 by Clifton Griffin

WordPress Performance 201: Beyond Caching Plugins

We all want the fastest site possible and chances are this isn't the first guide you've ever read on WordPress performance. But we've noticed a lot of guides skip emcaore technical approaches to performance, and thus miss many easy opportunities to speed up WordPress sites. Mainly, most... Read More

March 13, 2017 by Clifton Griffin

The 10 WordPress Plugins (Basically) Every Website Should Have

WordPress is a powerful Content Management System, and nowhere is that power more seen than in its extensive plugin system. But with great power comes great responsibility. Security, performance, and extensibility problems are rampant among poorly written plugins. The fastest way to ruin a great... Read More

March 6, 2017 by Clifton Griffin

A New Brand

As we start our fifth year as a company, we’re excited to announce a big change: As of March 2017, we have changed our name to Objectiv. This is the cumulative result of a year of work. (It turns out rebranding is not easy!) When... Read More

February 23, 2015 by Wesley Cole

Why We Use Wireframes

One of the things that Clif and I have started doing for client, and even our internal projects, is to start projects by designing wireframes instead of full-scale Photoshop designs. A wireframe is a static design that is not nearly as detailed as what you may expect... Read More