Independent software studio · Since 2012

We build software for WooCommerce stores.

Objectiv makes products that WooCommerce and WordPress merchants rely on every day — designed carefully, supported personally, and built to last.

Our Work

Reviewbird

Now

Hosted product reviews for WooCommerce. Automated review requests, AI moderation, and beautiful widgets — with a featherweight plugin that keeps stores fast.

reviewbird.com →

CheckoutWC

Acquired 2024

The optimized checkout for WooCommerce. We built it into the category leader — trusted by 8,000+ stores — before its acquisition in 2024.

2017 – 2024

About

Objectiv is the studio of Clif Griffin. One builder, small on purpose, shipping for the WordPress ecosystem since 2012.

years in business

8,000+

stores served

successful exit